The Hero Piece

Brand insurance
for growth built different

First impressions

matter.

Set the vibe for your tribe 

Studies show that websites that open with video content get up to 60% higher engagement. What would that do for your sales?

A Hero Piece is a brand film for your website that puts your story front and center of your customers’ attention, making them crave your product before they’ve even seen it. It’s your digital handshake and brand insurance for years to come

Few of your competitors have a purpose-built content plan. This is your opportunity to become the tribe that makes a difference.

  • Nobody.

    Except businesses looking to dwarf the competition and grow brand awareness and revenue long-term.

  • Most Hero Pieces land best around 1-2,5 minutes for a homepage. That gets your message across and sets the tone to your audience while also being succint.

    If your story needs more, we can multiple versions and spread them across your website.

  • No. The strongest films usually come from real people: founder, team, customers, process, craft, environment.

    We can go as cinematic as you want, but our specialty is in telling real stories, because real stories win.

    Plenty of companies make scripted ads—that’s just not really our thing.

  • Yes.

    A Hero Piece will work regardless of your industry, because the storytelling techniques we use draw on basic traits of human psychology that don’t differ between industries.

  • That’s normal. We will guide you and hold your hand through the whole process. The way we interview is designed to make you feel comfortable.

    We can also tell your story through the eyes of your team or customers.

    You won’t have a script or a teleprompter to read from—we know how to draw out natural answers and weave them into a story that moves the heart.

    You will make mistakes, you will stutter, and we will clean that all up in post-production.

  • Absolutely.

    Because your Hero Piece communicates the core of your brand identity, it’s perfect for repurposing on social.

    ‍We can create additional cuts just for social media that you can repurpose and even repost throughout the year.

Frequently Asked Questions